More about the TestGorilla Instagram Marketing test

Discover the science behind this test and check out the recommended tests you may find useful alongside it in an assessment.

Scroll down for the latest validity study and suggested additional tests.

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Available languages: English

Use this test

Test type: 

Role-specific skills

Administration time: 

10 minutes

Difficulty level: 

Intermediate

Number of questions: 

16 questions per test, 100 in the test bank

Test type: 

Role-specific skills

Administration time: 

10 minutes

Difficulty level: 

Intermediate

Number of questions: 

16 questions per test, 100 in the test bank

Scoring benchmarks

Benchmarks are available for various education levels (ranging from some high school education to Master’s degree or higher), business functions (from administrative to software development), and seniority levels (junior to senior).

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Psychometric properties of the Instagram Marketing test

The metrics reported below are based on a sample size (N) of at least 1,000 candidates unless indicated otherwise.

Reliability: Cronbach’s alpha coefficient = .63

Face validity: Candidates rated this test as accurately measuring their skills (average score of 4.07 out of 5.00).

Criterion-related validity: Candidates with higher scores on this test received higher average ratings from the hiring team during the selection process (r = .29, N = 136).

For an in-depth look at interpreting test results, please take a look at our Science series articles: How to interpret test fact sheets (part 1): Reliability, and How to interpret test fact sheets (part 2): Validity.

For an explanation of the various terms, please refer to our Science glossary.

Reliability and validity	Sufficient data available	Analyses and checks conducted	Outcome
Reliability	✔	✔	Acceptable
Content validity	✔	✔	Acceptable
Face validity	✔	✔	Acceptable
Construct validity	✔	✔	Acceptable
Criterion-related validity	✔	✔	Acceptable
Group differences
Age differences	Pending	Pending	Pending
Gender differences	✔	✔	Acceptable
Ethnicity differences	Pending	Pending	Pending

Use these tests with the Instagram Marketing test

We believe that multi-measure testing is essential in a holistic hiring process because it examines the candidate as a whole, including technical skills, soft skills, and personality. Below are some tests we recommend using alongside the Instagram Marketing test.

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This Social Media Management test assesses candidates’ skills in key social media management practices and their ability to apply their knowledge to optimize reach on social media channels.

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This attention-to-detail pre-hire skills test evaluates candidates’ ability to pay attention to textual detail while processing information. The attention to detail (textual) test helps companies identify candidates who can thoroughly and carefully handle intricate processes using analytical skills.

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Enneagram

The Enneagram test follows the personality model developed in the teachings of O. Ichazo and C. Naranjo. The model maps out nine different personalities on a nine-pointed diagram describing the core beliefs and the worldview each one operates from.

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Communication (Intermediate)

This intermediate communication test evaluates candidates' skills in communicating clearly and effectively in business settings, including using written, verbal, and interpersonal communications, as well as active listening and nonverbal communication.

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Use TestGorilla to discover top candidates

Unlock the power of successful hiring! Streamline your hiring process, make informed decisions, and build a team that drives success. Begin your journey to a stronger team – use our Instagram Marketing test in your assessment and find your future top performers.

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