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Branding Strategy

Branding Strategy test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Branding Strategy test

This Branding Strategy skills test evaluates candidates’ ability to define, position, manage, and develop a brand. This online screening test will help you identify brand marketers who have the strategic skills to develop and grow your brand.

Covered skills

Brand positioning
Brand identity
Brand management
Brand advertising

Use the Branding Strategy test to hire

Brand managers, brand strategists, brand marketing managers, directors of brand marketing, heads of brand and all marketing roles where branding strategy is important.

Preview questions

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About the Branding Strategy test

A strong brand helps your company differentiate itself from its competitors and build customer loyalty. An effective brand leader will help you define who you are as a business and develop strategies to move your brand forward.

This Branding Strategy online test evaluates candidates’ ability to define brand identity, establish brand positioning, and grow your brand’s impact through effective brand management and brand advertising. It assesses candidates’ knowledge of visual identity, research, messaging, and the rebranding process.

The skills-based Branding Strategy assessment will help you identify strategic brand marketers who grasp the key components of building a strong and healthy brand that will set your business up for long-term success. Candidates who perform well on this Branding Strategy skills test will be able to drive and measure your brand’s progress toward your company’s brand ambitions.

Photo of the subject matter expert for this test

The test is made by a subject-matter expert

Craig B.

Craig is a marketing and branding strategy consultant whose advice has helped startups, mid-market companies, and global corporations grow profitably. He is a specialist in brand positioning and messaging and has worked for some well-known companies.

Now, Craig focuses on helping cause-focused businesses and non-profits to achieve their goals by creating world-class marketing plans and putting them into practice.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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